Jiva Cubes - Church in Colombia

The church in Cite, Colombia. The tiny town square that where we found our first box of cubes.


Jiva’s Story

A couple of years ago I traveled to my mothers native country, Colombia. It was my first visit to the country and it was my grandmother’s return visit to her land in over 15 years. My entire visit was full of excitement, wonder and discovery. The glaring juxtaposition of Miami’s hustling, flat tropical environment to Colombia’s untouched stretches of green farm land and jagged mountains was truly astonishing.

While exploring a tiny neighborhood food store next to the city’s largest building, it’s church, I found a couple of small cardboard boxes jammed in the corner of a bottom shelf. The boxes had no windows to peek through but they said on the front; “Panela en Cubos” and “Cafe en Cubos.” In spite of my limited skills in spanish I understood one word “cafe”.

My infatuation with coffee started at the age of four, where a Montessori school teacher would sneak  a tiny cup of Cuban coffee through the gate. She was on her lunch break, sitting on the sidewalk on the opposite of the fence with tiny cups of Cuban coffee and a media noche sandwich she got from the cafeteria across the street. I was supposed to be out playing for recess, which I did. But only until she sat next to fence…

I rushed to my uncles house to try the coffee out but it wasn’t until I got there that I even bothered to get a clear translation of the banner on the box!

“Coffee in Cubes- Instant Colombian Coffee sweetened with Panela brown sugar”

Pereira - Colombia

Pereira – Colombia

It was the simple full bodied taste that captivated me. I asked my grandmother how they were prepared, thinking that there had to be a contraption to finish creating any cup of coffee. But in less than a minute we made another cup; “just drop two into a cup and pour hot water over it!” It was simple, wholesome and it was delicious.

It wasn’t until I came back home to my hectic university life that using them really got me thinking. My daily latte was a ritual that I cherished. What I didn’t like was the crazy line that formed anytime near class switches and my subsequent tardiness.  It was an exam in class that made me doubt the long line and bring my cubes along to school. I slipped into the philosophy department’s office and filled a cup of hot water from the water dispenser, dropped two cubes in and stirred it together.  It was then that I noticed that I LOVED these cubes.

The ability to market a healthier, easier alternative to enjoying a drink I love so much drove me towards creating Jiva. I quickly researched possible food providers and researched their backgrounds in quality and standards; both in their use of quality ingredients and the use of the highest grade free trade coffee beans available. It wasn’t too long before I was able to form a great friendship with a Family that has four generations of coffee cultivation in Ocamonte, Santander.

Jiva Cubes - Natalia Rodriguez & Allen Gomberg

Natalia Rodriguez & Allen Gomberg

Thanks for checking us out! We hope our cubes make it into your cups soon.

Natalia Rodriguez & Allen Gomberg
-The Jiva Team