There’s nothing quite like freshly ground and brewed coffee to wake you up. Unfortunately, many of us don’t have the time or equipment to make our own when we need a midday java fix, leaving us to shell out a couple of bucks at the nearest coffee shop or reach for a packet of instant. Instant coffee has a reputation for producing a low-grade cup of joe, and most of the time it’s chosen for convenience, not taste. After visiting Colombia and trying their Panela-sweetened “Café en Cubos” (coffee in cubes), Natalia Rodriguez decided that there should be a comparable instant coffee option back in the States. She recruited Allen Gomberg and together they founded Jiva Cubes, a company that recreates the creamy, delicious cubes Natalia tasted in Colombia.
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